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News and Press Releases

May 2, 2005
Wireless Week.com
Tower Companies Building State Associations

By Mark Rockwell

NASHVILLE, Tenn.--A group of tower management companies and wireless carriers are set to unveil a new tool for the tower industry that will help them counter a number of issues facing the industry, primarily how to work with local governments in tower placement.

The group, with guidance from PCIA and tower management company AAT Communications, will unveil a Website today that will provide free documentary resources and advice that the tower industry and wireless carriers can use to build state wireless associations. The effort, dubbed the State Wireless Association Program (SWAP), and Website -- www.swaprogram.net. -- will provide not only a free, step-by-step guide in establishing a state wireless association, but also will offer necessary organization documentation, like incorporation, by-laws and mission statements to get a local association up and running. It also will tap the experiences of three existing state wireless associations in Alabama, Georgia and Tennessee, where the first three groups have been operating for the past few years.

The idea already is spreading. Florida companies recently began their own state association and groups of wireless carriers and tower companies in North Carolina, South Carolina, Louisiana and Mississippi are forming their own state associations using the SWAP model, say officials associated with the effort.

SWAP's idea is to open the initial Alabama, Georgia and Tennessee associations' experience for other companies operating in other states to use in their quests to get new towers approved by an increasingly complex and restrictive thicket of local ordinances, according to Patricia Tant, vice president of sales and marketing at AAT Communications.

Although the program has been shepherded by Tant at AAT and PCIA is providing Web facilities and resources, neither controls the state associations. "We're not PCIA, or CTIA," says Andrew Rotenstreich, attorney at the Birmingham, Ala., law firm of Haskell Slaughter, Young & Rediker. Rotenstreich helped form the Alabama Wireless Association. He says the SWAP program is meant to help spread the word on what can work and what doesn't work in working with local governments on the sometimes volatile issue of wireless tower siting.

The Alabama, Georgia and Tennessee state wireless associations have provided the foundation for other tower companies and wireless carriers to build on, says Hunter Stuart, district manager for Crown Castle International's Western Tennessee/Arkansas operations. The programs in those states have produced smoother relations between competing carriers in getting tower facilities built and have improved relationships between previously fractious and competing carriers and tower operators, he adds.

The idea, Stuart says, is to unify tower companies and carriers' voice at the local level, countering arguments against tower placement at municipal zoning boards. The association in Tennessee has helped craft a bill currently moving through the state legislature that would codify statewide guidelines for how wireless towers could be placed and the consulting fees that outside entities could charge local governments to study the facility's construction. Both are big issues for tower placement, but until recently, companies have been protective of their practices in working with local governments and with other companies. As the necessity of sharing space on towers and sites has become critical for carriers and tower companies, however, those practices are best shared, as everyone involved will benefit, he says -- including local governments that want better wireless coverage but are sometimes reluctant to approve new towers.

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